This is perfect for course creators, freelancers, or agencies looking to build an audience, provide value, and nurture leads before offering a course or service.
🎯 Goal:
- Educate your subscribers on Facebook Ads fundamentals
- Build trust through consistent, valuable content
- Lead them toward enrolling in your Performance Marketing Course
✉️ Day 1: Welcome & Setting the Foundation
Subject Line: 👋 Day 1: Let’s Start Building Better Facebook Ads
Body:
Hi [First Name],
Welcome to “7 Days to Better Facebook Ads” — your daily email bootcamp to mastering one of the most powerful platforms for performance marketing.
Today, we’re laying the foundation.
🎯 What You’ll Learn Today:
- Why Facebook Ads matter for performance marketers
- The difference between organic and paid content
- How to set realistic goals for your campaigns
📘 Action Step: Think about what you want to achieve with Facebook Ads — brand awareness, lead generation, sales? Write it down. We’ll use this later!
See you tomorrow, [Your Name]
✉️ Day 2: Understanding the Facebook Ad Platform
Subject Line: 🧭 Day 2: Navigating the Facebook Ads Manager
Body:
Hi [First Name],
Day 2 is all about getting comfortable with the Facebook Ads Manager — the control center for running ads.
🔑 Key Takeaways:
- Overview of the Ads Manager interface
- Where to find campaign data, budgets, and targeting options
- How to create a campaign from scratch
📌 Tip: Explore the Campaigns , Ad Sets , and Ads tabs to understand how everything connects.
🛠 Action Step: Log into your Meta Business Suite and click around. Don’t worry about launching anything yet — just explore!
Tomorrow: Targeting like a pro.
[Your Name]
✉️ Day 3: Mastering Audience Targeting
Subject Line: 🎯 Day 3: How to Target the Right People
Body:
Hi [First Name],
You can have the best ad ever created — but if it’s not reaching the right people, it won’t convert.
Today, we’re diving into audience targeting — one of the biggest strengths of Facebook Ads.
🔍 What You’ll Learn:
- Custom Audiences (website visitors, customer lists)
- Lookalike Audiences (find new people who look like your best customers)
- Interest-based and demographic targeting
💡 Pro Tip: Always start broad, then refine based on performance.
📝 Action Step: Make a list of interests, behaviors, and demographics that match your ideal customer.
Next up: Creating high-converting ad creatives.
[Your Name]
✉️ Day 4: Creating Winning Ad Creatives
Subject Line: 🎨 Day 4: Designing Ads That Convert
Body:
Hi [First Name],
Great targeting means nothing without great ad creatives .
Today, we’re covering how to design Facebook ads that stop the scroll and get clicks.
📷 What Works Well:
- Short, engaging video (under 15 seconds)
- Clear value proposition in text or voiceover
- Strong visuals or real-life footage
📝 Copywriting Tips:
- Use curiosity or urgency
- Speak directly to the viewer (“you”)
- End with a clear call to action
🎥 Action Step: Find 3 Facebook ads you like and analyze why they work. What makes them stand out?
We’re halfway there! Tomorrow: Budgets & bidding strategies.
[Your Name]
✉️ Day 5: Budgets, Bidding & Optimization
Subject Line: 💰 Day 5: Getting the Most Out of Your Ad Spend
Body:
Hi [First Name],
Now that your creative and targeting are solid, let’s talk money.
Understanding budgets, bidding, and optimization is key to making your Facebook Ads cost-effective and scalable.
📊 Key Concepts:
- Daily vs Lifetime budget
- Cost per result vs. Lowest cost bidding
- When to use automated vs manual bidding
📈 Optimization Tips:
- Start small ($5–$10/day)
- Optimize for conversions, not just clicks
- Let Facebook learn for at least 3 days before tweaking
✅ Action Step: Set a budget range for your first test campaign and decide what you want to optimize for.
Almost done! Tomorrow: Tracking & measuring success.
[Your Name]
✉️ Day 6: Measuring Success & KPIs
Subject Line: 📊 Day 6: Tracking What Matters
Body:
Hi [First Name],
Running Facebook Ads is only half the battle — knowing what works is the other half.
Let’s talk about tracking and measuring success so you can improve over time.
📊 Key Metrics to Track:
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- ROAS (Return on Ad Spend)
🛠 Tools like UTM links , conversion pixels , and event tracking help you see the full picture.
📅 Action Step: Set up your Facebook Pixel or Meta Event Setup Tool today. This will track conversions like form fills, purchases, or video views.
Final day tomorrow — putting it all together.
[Your Name]
✉️ Day 7: Putting It All Together & Next Steps
Subject Line: 🚀 Day 7: Launching Your First Campaign
Body:
Hi [First Name],
Congratulations — you’ve completed “7 Days to Better Facebook Ads” !
Today, you’ll take everything you’ve learned and launch your first test campaign .
✅ Step-by-Step:
- Define your goal (lead gen, traffic, sales)
- Choose your audience (custom/lookalike/demographics)
- Create your ad (video + strong copy)
- Set a small budget and launch
- Monitor results after 3–5 days
🎓 Ready to go deeper? 👉 Join our Performance Marketing Course and master Facebook Ads, Google Ads, funnels, and more — step by step.
Let me know how your first campaign goes — I’d love to hear from you!
To your growth,
[Your Name]
